The Indie Impact Study Series

To our friends in the independent business community:

Ever since we began quantifying the economic benefits of independent local business, Civic Economics has heard from dozens of communities interested in studying the impact of their own indies.  We want to make that easier to accomplish.Image

A few communities have mustered the resources, financially and otherwise, to commission a complete local study.  Talk to the folks in Vancouver, New Orleans, Phoenix, San Francisco, Grand Rapids and others and you’ll hear lots of good reasons to make the serious commitment to a study addressed to the particular issues facing a community.  But we understand most independent business organizations simply can’t make that happen.

That’s why, since 2012, we have partnered with our friends and yours at the American Booksellers Association to offer a streamlined approach to the question. For modest fees and a willingness to recruit participation, your town can now provide your constituents with a local study quantifying just how vital your independent retailers and restaurateurs are in the local economy.   The communities that have participated so far have enjoyed valuable earned media and consumer education benefits, and the impact keeps growing.  Moreover, your participation contributes just a bit more to our understanding of independent businesses nationwide. 

If your organization, business, or government agency is interested in learning more, please visit us at: If you want to join the likes of Salt Lake, Raleigh, Chicago, and more, get in touch with Matt Cunningham to talk about the possibilities. 


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